Wild Leadership

You were dangerous once.

And a part of you still knows it.


Most leaders get domesticated by the organisations they lead. Wild Leadership is the work of becoming dangerous again. Not reckless. Grounded. Dangerous.

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If you are here

You already feel the tension.

You agreed to something last week you would have killed two years ago.

You know what needs to change. You have known for a while. It has not happened.

It is not the strategy, and it is not the people around you. It is you. Not as a failing. You see the problem fine. That was never the issue. You learned to be reasonable, and the reasonable version of you does not force anything.

Getting the rest of you back is the work.


How it happens

You are being domesticated.

Over time leaders get careful. They pick their battles. They soften the message before it reaches the people who need to hear it. They stop saying what they think and start saying what will land.

You can probably think of someone right now who has done this so thoroughly they have become a different leader. Careful, managed, political in a way they never used to be. You remember the version that wasn’t.

You have felt it in yourself.

No one forced this. They rewarded it. The fence is reward, not force.

Most organisations run like machines. A machine optimises. It edits out whatever it cannot use, and given long enough it edits the leader too. The Machine is not evil. It is doing what it was built to do.

A forest works the other way. It produces rather than extracts. It holds the difference a machine would tidy away.

You spent years running the machine. Something in you remembers you were grown in a forest.

How domestication works, in full.


The work

Three moves.

Recognise domestication. See the specific edit. The thing you softened this week, and who you softened it for. If you have read this far, you have started.

Refuse editing. The next sentence you are about to make safe, leave it hard. The smaller thing your hand reaches for, do the larger one instead.

Reclaim wildness. The call you have been holding, make it. What they trained out of you was never killed. It was only put to sleep.

None of them works alone. Where the three meet is your Wild Leadership. The full definition of each.

The Machine as an outer box containing three overlapping circles: Recognise domestication, Refuse editing, Reclaim wildness. Where the three meet sits your Wild Leadership.
You do not need to be the most senior to do this. You need enough power to move one thing. You have that.

Wild Leadership is not about becoming someone else.
It is about becoming less edited.

“Clear, elegant writing about the need for leadership to be organic instead of mechanical.”

Margaret Heffernan, author of Wilful Blindness and Embracing Uncertainty


What changes

You change first.

Not the strategy. You already had that. What changes is that you stop managing your own voice. You say the thing you had been softening. You have the conversation you kept putting off.

The people around you are careful because you are. When you stop, they stop.

Something comes back with it. The work stops grinding you down. It starts to feel like yours again.

You get your edge back. The business gets its nerve back.


Where to start

Ten minutes, alone.

The Recognition is seven questions on what your team tolerates. You answer them alone, and they take ten minutes.

Your answers come to me. I read every one myself, and within the week I send back a personal read on what they suggest your team is organised around, and an honest view on what, if anything, is worth doing about it. No charge, and I do not add you to anything.


Who I am

I have been where you are.

Three decades inside corporates and startups. I did not just watch domestication happen to other people. It happened to me.

Early on I sat silent in a meeting while a senior colleague tore into my team over things I knew were untrue. I lost the team that day, and I deserved to. It did not feel like surrender. It felt like being sensible.

I watched the same logic run through businesses I was responsible for, under investor and board pressure that did not let up. Good people went quiet. The whole place slowly organised itself around what was safe to say. I did not have a name for it then. I do now.

Wild Leadership exists because I needed it and it did not exist. Everything here came from that.

The longer version, including what that meeting actually cost.

Magnus Wood



The work starts here.

If you are still reading, you recognised yourself somewhere above. That is the work starting, whether or not we ever talk.

The next sentence you are about to soften, leave it hard.

Grounded. Less edited. Dangerous again.

magnus@wildleadership.co